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http://www.luminous-landscape.com/re...ressions.shtml

The Bottom Line – For Now
One really has to ask – what's not to like? At under US $1,200 for a 24MP camera, even the price is attractive. I predict that the NEX-7 will be one of the hottest cameras of the coming year, and is going to really put other camera maker's feet to the fire when it comes to offering an attractive mix of image quality, features, size, build quality and price. Sony clearly made a decision to make the NEX-7 as full featured as possible, not holding back any of their available features or technology. With many camera makers creating market segmentation by artificially restricting features to certain price points, Sony is to be commended for pulling out all the stops for the NEX-7 and keeping the price as reasonable as it did given the camera's wide ranging features and capabilities.

Sony has always been a strong competitor in any market that it chooses to enter. Relatively speaking Sony is the new kid on the block, and the photographic market is about to feel the full force of their participation. The major players are going to have to up their game if they want to hold on to their market share, because if Sony's latest offerings are any indication the camera marketplace is about to get a whole lot more competitive in the months and years ahead.